Learn how to use social networks as part of your professional development

November 29, 2007

I mentioned a few weeks ago that social media is proving to be a powerful tool to help you to raise the profile of your seminars, workshops and courses.  Well it seems that it is much more powerful than I originally thought.

In fact, once you’ve found your way around online networks like LinkedIn, Facebook, Ecademy, Xing, MySpace and others, you’ll discover a very clever secret about them.  In fact it virtually guarantees that I get a full house at my own seminars – and as a result my ‘Seminar on Seminars’ on 1st February 2008 is now sold out. Like the other Seminars on Seminars before them, this one has also sold out more than two months in advance.

Every week I meet a lot of people who tell me that they’re members of (say) Ecademy, but haven’t yet got ‘stuck in’.  As a result they are wondering why they joined in the first place!  As a marketing coach and someone who’s a member of over 20 social networks, I would strongly recommend that you do get stuck in – because they are powerful tools to help you in your business.  And increasingly they are including office functionality specifically designed to help you in your day-to-day work – and are not just a place to ‘lark about’ (as one business person described Facebook to me recently). 

Make the effort to put time aside to look closely at the functionality of these networks – consider it as part of your professional development.  Yes – take it that seriously.

If seminars and workshops have a part to play in your business – now or in the future – and you would like to learn powerful and proven techniques to get profitable bums on seats at your events, courses and workshops, contact me soon because at the next Seminar on Seminars I’ll reveal exactly how I use social networks to pack-out my events… so that you can too.

Click here.



Is Social Media killing traditional marketing?

November 19, 2007

Of course it isn’t – but I’m wondering if Social Media is making us lazy marketers.  With just a few well-chosen keywords, tags and links it’s just all to easy to promote our products and services on the Web with very little effort.  But does it work and do we run the risk of substituting the Web for tried, tested and proven marketing techniques?

Whilst I was presenting some new ways to promote seminars at my workshop last week, I suddenly realised that I use 18 separate social tools to get my message out and about.  They all work to a greater or lesser degree – but if everyone uses these tools won’t our promotional mesages just get lost in the noise?

Should we go back to sticking posters on lamp posts?