Is Social Media killing traditional marketing?

November 19, 2007

Of course it isn’t – but I’m wondering if Social Media is making us lazy marketers.  With just a few well-chosen keywords, tags and links it’s just all to easy to promote our products and services on the Web with very little effort.  But does it work and do we run the risk of substituting the Web for tried, tested and proven marketing techniques?

Whilst I was presenting some new ways to promote seminars at my workshop last week, I suddenly realised that I use 18 separate social tools to get my message out and about.  They all work to a greater or lesser degree – but if everyone uses these tools won’t our promotional mesages just get lost in the noise?

Should we go back to sticking posters on lamp posts?