Never mind new media – here’s some good old fashioned old media

October 5, 2007

Whilst I’m quick to bang on about the importance of integrating the Internet into your marketing activities, it’s refreshing to see how many businesses are increasingly keen to use seminars, workshops and product showcases to raise their profile.

Many business people have been involved in a seminar in some shape or form in the past, but gave up this approach for a variety of different reasons – not least of which was getting bums on seats.  It’s the biggest challenge of all for seminar hosts – but when you know how to get bums on seats, it makes seminars one of the single most powerful tools in your marketing armoury.  When supported by an integrated Internet campaign – including both your website and social networks, then you’re on to a winner. 

But where can you learn more about this stuff?  Where can you find a wealth of tips, tricks and proven techniques to help you plan, prepare, present and profit from a seminar programme?

Here – on the 25th January 2008.  A full-day, ultra high content ‘seminar on seminars’ – where you’ll discover everything you need to start profiting from seminars.  Take a look.



Are you looking your best online?

September 28, 2007

Good news from LinkedIn today, as members are now able to upload a photo into their profile page.  Until now, I’ve found LinkedIn a little dry and this simple new feature will start to bring it alive.

If you use the Internet to promote yourself and your brand, it’s important to remember that ‘people still buy people online’ as much as they do face-to-face.  So if you have a LinkedIn profile, head on over there and upload a good quality image.  Follow this link.

Oh – and if you need an outstanding photo, I can thoroughly recommend David – probably the best portrait photographer around at the moment.


Photos and confessions in Social Networks

September 26, 2007

I see that the British Lawn Tennis Association has taken tough action by withdrawing the funding for two junior players after they were deemed to have breached contracts requiring them to act professionally.

The two concerned had allegedly posted “photos and confessions” on Bebo.  Is this just a case of teenagers being teenagers or is even the use of social networks part of the sacrifice you need to make to get to the top?

Use of social networks and blogs is rapidly becoming part of every day ‘marketing activity’ for many smaller businesses (and increasingly larger corporates) – but are we potentially letting ourselves down?


Where should you be seen online? Google or a Social Network?

September 14, 2007

There’s news today that for the first time, Google has been overtaken as the most viewed website in the UK – by Bebo.  A ComScore report found that social network Bebo attracted 8.6bn page impressions during August, ahead of Google and associated sites with 8.46bn.  Hey – what’s a few hundred thousand page impressions between friends…

CEO of Bebo Michael Birch told me a few weeks ago that Bebo has been ‘bigger than Google’ in Ireland for some while now and naturally he’s very excited about it.  There are also some stats to show that people spend more time surfing Bebo than any other social network.

How seriously are you taking Social Networks as a marketing tool?


Do Social Networks ‘work’ for business?

September 11, 2007

There was an interesting question on Ecademy yesterday: Does Facebook work for business?

I guess it depends how you define ‘work’ and what your required outcome is.

One of the characteristics of social networks is that many members do not want to be sold to, though they are generally happy to be engaged with. As an example, I set up a new group on Facebook yesterday called What Are You Selling?  The group picked up 34 members in a matter of hours, and is designed to attract attention to the new Simply Sales Jobs Club on Ecademy, which in turn is intended to attract attention to the specialist sales recruitment site Simply Sales Jobs.

The people at Simply Sales Jobs see the opportunity to promote their business in social networks, but they realise that for it to ‘work’ they have to add value and enagage with the community. So the idea of the Facebook and Ecademy clubs is to a) add value to people who have already registered with Simply Sales Jobs and b) to attract new people to register on their recruitment site – whilst at the same time building the Simply Sales Jobs brand, creating value, implying expertise and building Community.

Selling and marketing on social networks has many facets and requires patience and constant experimentation. The point is that you can and at next to no cost. If it was as simple as ‘post it and sell it’ we’d all be multi-millionaires by now.


Does your face fit in Facebook?

September 10, 2007

There are certain social networks like Xing and Ecademy where your profile page will come up in Google search results. 

The news that Facebook’s public listings results will soon be picked up by Google too is probably good news for people using the site as a tool to raise their business profile. There won’t be much information visible (name and photo alone), but it’s a good start.  At the very least, business people should be reviewing the photo they use in their social network profile(s) as this is the first item that visitors use to decide if they are going to read further.  In fact I’ve tested this out with groups of business people to gauge their reactions to profile photos, and almost without exception profiles with poor (or no) photos were dismissed. 

Just as celebrities put a lot of effort into managing their image online and in magazines – so should all business people – particularly if you use social networks.  If you need a good photographer to make you look good, please get in touch!


Another brand makes a move into Social Networking

July 25, 2007

Back in April, Chairman of the Ecademy network Thomas Power, posted a Blog on behalf of Nokia asking the question “What would you expect from a Nokia Business Club?”.

I added a response along the lines of wanting to be able to interact and engage directly with Nokia Management and sat back.  I kind of expected a few regular Ecademy bloggers to post a few things about reliability, service, pricing etc, but was pleasantly surprised to see over 170 posts being added – the overwhelming majority of which were articulate, well thought-through, detailed and knowledgable comments about Nokia and the global mobile communications market.

As at today, over 9,500 people have logged in to read the thread.  I would imagine that Nokia would have been extremely pleased with the response – going some way to prove that such ‘strategic blogging’ can be very powerful as a communication and feedback gathering mechanism.

Ironically, I see this week that according to PR newswire, Nokia has acquired Twango.  Twango provides a comprehensive media sharing solution for organising and sharing photos, videos and other personal media.  And by doing so, Nokia will be able to offer people an easy way to share multimedia content through their desktop and mobile devices.  In addition to key assets, through this transaction Nokia is bringing on a seasoned team with strong social media and Web services expertise.

Watch out for more big brands looking to get involved with social networks…