Whilst I’m quick to bang on about the importance of integrating the Internet into your marketing activities, it’s refreshing to see how many businesses are increasingly keen to use seminars, workshops and product showcases to raise their profile.
Many business people have been involved in a seminar in some shape or form in the past, but gave up this approach for a variety of different reasons – not least of which was getting bums on seats. It’s the biggest challenge of all for seminar hosts – but when you know how to get bums on seats, it makes seminars one of the single most powerful tools in your marketing armoury. When supported by an integrated Internet campaign – including both your website and social networks, then you’re on to a winner.
But where can you learn more about this stuff? Where can you find a wealth of tips, tricks and proven techniques to help you plan, prepare, present and profit from a seminar programme?