Photos and confessions in Social Networks

I see that the British Lawn Tennis Association has taken tough action by withdrawing the funding for two junior players after they were deemed to have breached contracts requiring them to act professionally.

The two concerned had allegedly posted “photos and confessions” on Bebo.  Is this just a case of teenagers being teenagers or is even the use of social networks part of the sacrifice you need to make to get to the top?

Use of social networks and blogs is rapidly becoming part of every day ‘marketing activity’ for many smaller businesses (and increasingly larger corporates) – but are we potentially letting ourselves down?

Phil

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