There are certain social networks like Xing and Ecademy where your profile page will come up in Google search results.
The news that Facebook’s public listings results will soon be picked up by Google too is probably good news for people using the site as a tool to raise their business profile. There won’t be much information visible (name and photo alone), but it’s a good start. At the very least, business people should be reviewing the photo they use in their social network profile(s) as this is the first item that visitors use to decide if they are going to read further. In fact I’ve tested this out with groups of business people to gauge their reactions to profile photos, and almost without exception profiles with poor (or no) photos were dismissed.
Just as celebrities put a lot of effort into managing their image online and in magazines – so should all business people – particularly if you use social networks. If you need a good photographer to make you look good, please get in touch!