Another brand makes a move into Social Networking

July 25, 2007

Back in April, Chairman of the Ecademy network Thomas Power, posted a Blog on behalf of Nokia asking the question “What would you expect from a Nokia Business Club?”.

I added a response along the lines of wanting to be able to interact and engage directly with Nokia Management and sat back.  I kind of expected a few regular Ecademy bloggers to post a few things about reliability, service, pricing etc, but was pleasantly surprised to see over 170 posts being added – the overwhelming majority of which were articulate, well thought-through, detailed and knowledgable comments about Nokia and the global mobile communications market.

As at today, over 9,500 people have logged in to read the thread.  I would imagine that Nokia would have been extremely pleased with the response – going some way to prove that such ‘strategic blogging’ can be very powerful as a communication and feedback gathering mechanism.

Ironically, I see this week that according to PR newswire, Nokia has acquired Twango.  Twango provides a comprehensive media sharing solution for organising and sharing photos, videos and other personal media.  And by doing so, Nokia will be able to offer people an easy way to share multimedia content through their desktop and mobile devices.  In addition to key assets, through this transaction Nokia is bringing on a seasoned team with strong social media and Web services expertise.

Watch out for more big brands looking to get involved with social networks…



How are you using Social Networks in your business?

July 25, 2007

The Internet offers exciting opportunities for businesses to discover new customers. 

In fact, online advertising has grown year on year since 2003 and people are spending less time with newspapers, print magazines and radio – and considerably more time online.   Not surprising then, that online advertising is taking a larger share of overall marketing budgets.  Whilst there’s still plenty of room for growth in online advertising spend – differentiating your web marketing is increasingly challenging. 

Creativity is crucial – but that costs money too and is out of reach for many SMEs. And whilst Internet users expect to see advertising while they surf, the very creativity that’s needed (e.g. expanding banners, pop-ups etc) is often intrusive and a big turn-off.  Not surprisingly, advertisers have turned their attention to social networks where growth has been phenomenal.  But here too, consumers are wary of promotional activities – with some showing outright hostility to companies that advertise at them. 

Despite this, social networks offer significant opportunity for companies of all sizes to promote their services.  But for your ‘social network marketing’ to be truly successful, you need to know how to connect, interact and engage with their users.  

Calvert New Media – Experts in Social Network Marketing 

Whether you’re a one-person SME or a multi-national brand, talk to Philip Calvert about how your company can use social network marketing to interact and engage with your target customers.  We work with companies like Reuters, Zopa, Passion for the Planet DAB Digital Radio, and (China’s largest B2B online marketplace) – helping them to use social networks to: 

  • Communicate effectively
  • Build Community around their brand
  • Add value to existing customers
  • Discover new customers 

If you don’t have the budget or are not yet ready to build your own social network, we’ll help you to put a toe in the water by creating a branded online business club or ‘mini social network’ within established forums like Ecademy, Facebook, MySpace and Xing.  We’ll work closely with you to establish your strategy, Blog on your behalf, moderate your forum and build your online club into a powerful and compelling extension of your website.   

We’ll provide you with visitor and activity statistics and help you to create new income streams from your club.  We’ll even give you access to ‘Blog Mining’ experts who can extract hard data, comprehensive statistics and trends from your club so that you maximise the return on your investment.  If finding new clients in social networks excites you, contact us today.   

Through personalised consultancy, interactive seminars, breakout sessions or keynote speeches we can help SMEs and large corporates by: 

  • Revealing how to create profitable new income streams from social networks
  • Helping you to identify social network marketing opportunities
  • Teaching you how to build your reputation and create community around your brand within social networks
  • Teaching you how to create powerful and compelling blogs within social networks
  • Teaching you how to use strategic blogging as a marketing tool
  • Teaching you how to communicate and network effectively within social networks
  • Helping you to create a robust social network marketing strategy
  • Creating and co-running your branded online business club 

Call Philip Calvert on +44 (0)1483 548 666 or +44(0)7773 359 619 or visit Philip’s Ecademy profile page at this link.  Please send emails to philip at

Another UK High Street brand see the light by engaging with Social Networking

July 3, 2007

According to New Media Age and others, Waitrose relaunch their website soon with a Food Forum in order to interact and engage with its customers.

Waitrose marketing manager Fiona Hall said, “Our stores are known for offering the highest standards of customer service and information and we really wanted to bring that experience online.”

She added, “From research we found that the customer wants to have this dialogue with us, they want to comment on recipes and ask for advice, they want their online experience to be the same as the one they have in store.”

Great stuff – another organisation that understands the benefits of complementing and enhancing their face-to-face business with new media technologies. They enhance loyalty to their brand whilst adding immense value to their customers.

Waitrose will also benefit by receiving feedback from it customers that will be rich in its value to them – and that feedback will in turn find its way back into the stores.  And guess what – we all benefit.

My guess is that the site will be a winner.


What role do you play in Social Networks?

July 2, 2007

According to a paper entitled Visualizing the Signatures of Social Roles in Online Discussion Groups published in the Journal of Social Structure, the authors assert that 2% of the online forum or usenet culture consists of “answer” people who spend a disproportionate amount of time answering questions for the online public at large.

This Blog at makes interesting reading and suggests that these people are of extreme importance within social networks and that quality of the community is often directly related to the quality of the “answer” people – especially in small niche communities.

Are you one of them?
What value do you add to online communities?

I’ve asked the same question at this link on Ecademy to see what happens…