Search Engine Wars – It’s getting tough out there

From a lot of the publicity recently, you would have been forgiven for thinking that Yahoo were starting to get back into their stride. But it seems that all is not that well, as their Chief Executive Terry Semel has quit his position and has been replaced by co-founder Jerry Yang.

The firm suffered a 16% fall in profits in the first three months of 2007, and it looks like they are struggling to match Google’s dominance in the market. According to the BBC, Yahoo still account for 36% of all online searches in the US – but some way behind Google’s share of almost 50%.

It will be interesting to see what Yahoo do now to try and regain share.  Serious creativity will be needed I think.



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